Episode Details

Everybody thinks revenue is the name of the game, but the real foundation of everything you do in business is your books and records. Even if you got all the revenue in the world, but you don't know where it is or what it is doing, it doesn't matter.

In this episode, StorySeller Jet sits down with Marcus Crigler for a conversation about the financial side of running a coaching business and why so many entrepreneurs focus on revenue while ignoring the numbers.

The conversation also dives into forecasting, hiring decisions, building reserves, and the importance of creating a financial system that supports long-term growth. Marcus shares his “3X Rule” for hiring, explains why many business owners scale too fast, and how smart entrepreneurs build wealth by separating business income, personal expenses, and investments.

Listen and enjoy this episode!

You'll Learn in This Episode:

• Why revenue alone doesn't guarantee a healthy business
• The importance of bookkeeping and understanding your numbers
• How forecasting helps business owners make smarter decisions
• How successful entrepreneurs build long-term wealth

What You'll Learn in This Episode:

• (01:27) Introducing Marcus Crigler and his background as an accountant
• (02:05) Good bookkeeping vs good revenue
• (03:04) The biggest financial mistake coaches make with their business numbers.
• (04:25) Marcus explains the three “wealth buckets.”
• (06:47) Forecasting cash flow matters
• (09:26) “3X Rule” for hiring and major business expenses
• (11:35) Why businesses should keep at least three to six months of reserves
• (13:02) Importance of holding standards in the company
• (14:34) Attracting clients on a day-to-day basis
• (16:06) Advice for coaches trying to grow from $10K months to $100K months
• (17:25) Your financial systems need to scale with your business
• (18:28) Biggest takeaways from Coaching Inc.
• (20:20) Entrepreneurship can feel lonely without the right community
• (22:19) Connect with Marcus Crigler

Who This Episode is For:

• Coaches and consultants growing their business
• Entrepreneurs struggling with financial planning
• Business owners preparing to hire or scale
• Real estate entrepreneurs and investors wanting to build long-term wealth

Why You Should Listen:

This episode serves as a reminder that business growth is not just about generating more revenue, but also about understanding how your finances work.

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com   
• Get great advice to build wealth and save money in taxes. Visit taxwealthplaybook.com for free resources.