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Episode 71: How Small Businesses Can Use Press Releases to Build Trust, Visibility, and Sales
Description
In this episode of Main Street Success Stories, Jennifer Kok sits down with Mickie Kennedy, founder of eReleases, to unpack the real value of press releases and why public relations should not be reserved for big brands with huge budgets.
Mickie has spent more than 25 years helping small businesses, entrepreneurs, and startups get visibility through strategic press releases that lead to media coverage, credibility, and business growth. And in this conversation, he shares exactly how it works behind the scenes.
If you’ve ever assumed press releases were outdated, too expensive, or only useful for major company announcements, this episode will completely shift your perspective.
Why being a small business is not a disadvantage in the media
How earned media builds trust and boosts credibility in a way ads cannot
Real examples of small businesses seeing massive ROI from a single release
How to think strategically about what makes your business newsworthy
One of the biggest takeaways from this episode is that PR is not just a brand-building activity. When done strategically, it can create visibility, improve conversions, build trust with leads, and even open doors to major contracts and media opportunities.
Mickie also explains why small business owners should think in terms of a press release campaign, not just one isolated announcement. He recommends brainstorming six to eight releases over time and testing different types of stories to see what resonates.
Meet Our Guest:
Mickie Kennedy is the founder of eReleases, a press release distribution service that has helped small businesses get their stories in front of journalists for more than 25 years. With a background in creative writing and a passion for helping entrepreneurs succeed, Mickie teaches business owners how to create newsworthy stories that lead to real earned media coverage.
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Meet Your Host:
Jennifer Kok, Profit and Growth advisor for service-based women entrepreneurs. Women Entrepreneurs hire me to scale and grow their businesses profitably without burnout. I bring financial clarity, strategic focus and structure to the decision-making process.
My clients, on average, see anywhere between $1k-$4k increase in net income each month without hustle, overwhelm, and burnout.
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