Episode Details

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Have you ever hired someone to free up your time and found yourself working more hours than before? Have you hit a point where your reputation for quality is actually the thing keeping you stuck in every project?

Today's featured guest and his wife have been building their agency for over 22 years. For most of that time, the business ran on referrals, no defined niche, and two founders doing most of the work. Six years ago, they got serious about building a real team. In this episode, he talks honestly about what that transition looked like, why his technical strengths became a liability as the agency grew, how a lack of sales infrastructure was quietly making their delivery problems worse, and what the shift to actually picking clients has done for their operations.

Olivier Bridgeman is the co-founder of Bridge Media, a marketing and web agency serving businesses in residential construction, renovation, and maintenance—recognized as the builders of credibility.

Although it has been operating for over two decades, Olivier and his wife made the decision to build a real team and install the infrastructure that would let the business grow beyond them just six years ago. The agency now has 11 people, and Olivier is in the process of evolving out of the operator role and into something closer to CEO, working through the mindset and structural challenges that come with that shift.

In this episode, we'll discuss:

• The expected cost of adding more people

• When your biggest strength turns you into a bottleneck

• Fixing sales to fix the delivery problem

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