Episode Details

"I've always been a very democratic leader." "You have to listen to them, and you have to convince them to work with you." "It is insistence on getting the feedback that is extremely important." "Trust is a key word for doing business in Japan." "Leadership is, first of all, to stand up and raise your voice." Georg Loeer has spent much of his life connected to Japan, beginning with his birth in Tokyo in 1955 while his father served as a German diplomat. After returning to Japan as a young adult in the 1970s, he studied Japanese intensively at Sophia University and ICU before building a career across banking, investment, trade, and international business development. His career included senior roles with BHF Bank in Frankfurt and Tokyo, Deutsche Bank in Jakarta during the Asian financial crisis, Bayerische Landesbank in Tokyo and Hong Kong, and Eurohypo, where he helped establish operations in Japan. After leaving banking, he founded his own consulting company and later moved into trade and investment promotion through NRW Global Business Japan. His career arc reflects adaptability, cross-cultural fluency, and a practical understanding of how leadership in Japan requires trust, patience, curiosity, and the ability to connect global headquarters with local Japanese realities. Narrative Summary Georg Loeer's leadership story is deeply interwoven with Japan's post-war internationalisation, German-Japanese business relations, and the evolution of foreign financial institutions in Asia. Born in Tokyo and later returning as a young adult, Loeer developed an early appreciation for Japan's cultural depth, regional diversity, and business discipline. His exposure to Osaka, Kobe, Kyoto, Nara, Tokyo, and later the wider Asian region gave him a long lens through which to understand leadership in Japan not as a fixed formula, but as a patient process of earning trust, interpreting context, and helping people move beyond their normal track without derailing them. His banking career began with BHF Bank in Frankfurt, where he became the "Japan guy" connecting German headquarters with Japanese relationships. When he moved to Tokyo in 1992, he entered a branch staffed entirely by Japanese colleagues and learned quickly that one of the most important roles of an expatriate leader was translation in the broadest sense. It was not only about language. It was about explaining Japanese working styles to headquarters, defending quiet but highly productive Japanese employees, and helping the local team understand global expectations. This capacity to bridge worlds became a defining theme of his leadership. Loeer worked in conservative banking environments, yet repeatedly pushed for change, including derivatives-based hedging, long-term funding strategies, and new product thinking. His view of Japan's supposed risk aversion is nuanced. He recognises that Japan values stability, hierarchy, and administrative guidance, but he also argues that leaders must test the waters, ask better questions, and create safe ways for people to challenge themselves. In this sense, Japan is not simply risk-averse; it is often uncertainty-averse. The leader's role is to reduce ambiguity, create confidence, and show a credible path forward. His experience closing BHF Bank's Tokyo branch was a bitter but formative lesson. Leadership, in that moment, meant standing between headquarters and employees, communicating a difficult decision, and supporting people into new roles. Later, during the Asian financial crisis in Jakarta, he shifted from relationship banking to workout banking, learning again that leadership is tested most severely when conditions reverse. At NRW Global Business Japan, Loeer's leadership became more entrepreneurial. He encouraged industry research, company analysis, and business proposal development, bringing a consulting mindset into a government-owned trade and investment context. This reflects decision intelligence in practice: understanding industrie