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E688 - Say Yes to Podcasting - For solopreneurs with a service-based business with Guest CO-HOST - Anja Lordanić
Description
Episode 688 - Say Yes to Podcasting - For solopreneurs with a service-based business with Guest CO-HOST - Anja Lordanić
Anja Lordanić joins The How To Podcast Series to talk about launching a podcast with clarity, purpose, and sustainability. In this conversation, she shares the thinking behind her new show, Say Yes to Podcasting, and explains how she helps solopreneurs use audio podcasting as a practical business tool.
The discussion centers on the difference between podcasting as a passion project and podcasting as a business asset. Anja talks about why she chose to stay audio first, how that choice supports her life as a mother of two, and why audio often feels more natural and flexible for both creators and listeners. She and Dave also explore the reality that many people consume podcasts while multitasking, and why audio listeners should never feel like an afterthought.
A major theme of the episode is audience connection. Anja describes how feedback from real listeners can be deeply motivating, especially when people say an episode felt like it was speaking directly to them. She also reflects on the value of community in podcasting, the importance of defining an ideal listener, and the need to create content that serves real needs rather than chasing trends or copying someone else’s format.
The conversation also touches on common barriers new podcasters face, including imposter syndrome, confusion about formats, and the belief that success requires video. Anja explains that a strong podcast does not need to look like every other show, and that sustainability matters just as much as ambition. For coaches, mentors, and business owners, the episode offers a simple reminder: your podcast can become an extension of the conversations you are already having with clients.
The key takeaway is that podcasting works best when it is created with a clear audience in mind, built around genuine service, and designed in a way that fits the creator’s life and business. Rather than overcomplicating the process, this episode encourages new and seasoned podcasters alike to start where they are, stay consistent, and make the show that is truly in demand.
Say Yes to Podcasting: Helping Solopreneurs Launch Profitable Podcasts
https://sayyestopodcasting.com/
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https://howtopodcast.ca/
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