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Helping Brands Activate and Thrill in LA's Great Sports Decade with Ryan Bowling
Description
Ryan Bowling is the head of two global agencies, THRILL Communications and the newly launched Local Action Marketing, providing on-the-ground marketing services to international sporting associations and brands looking to navigate and activate around major LA global sporting events, such as the 2026 World Cup and the 2028 Olympic & Paralympic Games. In this episode, Ryan shares insights on leveraging global sporting events to create impactful brand stories, navigating international markets, and crafting emotional thrills.
Key Takeaways:
- Strategies for on-the-ground activation during the 2028 Olympics
- Building international partnerships and navigating cultural nuances
- How to have a healthy and productive professional life with your spouse
Episode Timeline:
0:40Introduction to Ryan Bowling
2:00Preparing international organizations for the Golden Decade of Los Angeles sports
3:00How Ryan delivers thrills
5:00How to find a brand's story
6:30 What do you want the audience to feel?
8:30International brands need to leverage this moment
9:15Why is F1 having a surge in popularity?
10:35Telling the amazing Paralympic stories
11:45Ryan's international team
14:40How will LA's major venues be involved at the Olympics?
16:00How to work with your spouse
19:46Ryan's thought leadership philosophy
This episode’s guest:
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