Episode Details

AI is reshaping business, but at what cost? Tim Shea, founder of Latticework Insights, questions if our tech reliance is making us less sharp, with Gen Z's IQ potentially on the decline. Known for working with big names like Facebook and Pepsi, Tim argues AI is more of a 'helpful assistant' than real intelligence, often adding confusion instead of clarity. The real challenge? Fragmented data. Companies juggle info across 10-30 platforms, losing the big picture. Tim's solution: centralize data to see business challenges from fresh perspectives. It's about leadership and upskilling marketers and data scientists to communicate better in this AI era. And let's not forget brand storytelling—crucial for standing out in a crowded marketplace. Catch more insights from Tim at Latticework Insights or connect with him on LinkedIn. Don't miss out—subscribe, follow, or leave a review.