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Magnite's AI-Driven Growth in Connected TV
Description
Magnites Q1 results show growth in connected TV, now accounting for 30% more of their business. Theyre leveraging AI to cut costs and boost profit margins, particularly in cloud services and operations. Despite slowdowns in auto and tech industries, Magnites platform remains strong with major publishers. Theyre optimistic about AIs impact on pricing power and see potential in commerce media and live sports advertising. Future plans include expanding connected TV internationally, improving margins, and monitoring regulatory impacts.
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