Episode Details

In this solo episode, I'm giving you a behind-the-scenes look at where my clients actually come from, what's converting into paid work, and what I've learned from finally tracking my enquiries properly.

I share the surprising patterns I noticed around repeat clients and referrals and the role my podcast and Instagram relationships are playing in my business growth. I also chat about transparent pricing, why personal connection matters more than cold outreach for me, and what a high conversion rate might actually be telling you.

If you're a creative business owner wondering how to attract more aligned clients, this episode will give you an honest glimpse into what's working for me right now.

Key Takeaways

1. Repeat clients are a powerful sign of a healthy business
One of the biggest sources of enquiries came from previous clients returning for more work, which says a lot about trust and client experience.

2. Referrals are still one of the best ways to get clients
Personal recommendations continue to bring in highly aligned enquiries and strong-fit clients.

3. Content builds trust long before someone enquires
Whether through Instagram, the podcast, or ongoing online conversations, many clients felt like they already knew Liz before reaching out.

4. Transparent pricing helps attract better-fit enquiries
Having pricing guidelines on the website helps filter enquiries and leads to a much higher conversion rate.

5. Relationships matter more than cold marketing
The common thread across most enquiries was some kind of personal connection or familiarity—not strangers finding the business out of nowhere.

Episode Highlights

00:30 – Why I started tracking where my clients come from
01:20 – The power of referrals, repeat clients & relationship-building
03:20 – How clients usually contact me (email, Instagram & WhatsApp)
04:35 – Why transparent pricing leads to higher conversions

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me

If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.

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