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Starbucks Trims Jobs, Cuts Costs, Boosts Sales
Description
Starbucks, under new leader Brian Niccol, is implementing a major restructuring plan, Back to Starbucks, to save $2 billion. This includes cutting 300 corporate jobs, closing regional offices, and scaling back high-end locations. The company is taking a $400 million hit for these changes, but sales are up, with North American sales jumping 7.1% and global sales increasing over 6%. The focus on faster service and simpler menu is paying off, leading to a raised full-year earnings forecast. Investors are optimistic about the efficiency gains and potential for future profits.
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