Episode Details

I sat down with Nick Puru to break down the exact Claude Code setup he used to pull 4 million views and ~6,000 newsletter signups in the last 30-45 days for his AI consultancy. Nick walks through his short-form content factory inside Claude Code — the CLAUDE.md "brain," his ICP file (an avatar he calls Patrick), his foundations doc full of algorithm lessons like "negativity always wins," and the three skills he uses to write captions, generate scripts, and review them. We get into how he tests three hooks per video with Instagram trial reels, the humanizer skill from Bader on GitHub that strips out AI tells like em-dashes and "it's not X, it's Y," and why he treats every Claude project like onboarding a new employee. By the end of this episode, you'll have a clear blueprint for building your own short-form content system in Claude Code — starting from a single CLAUDE.md file and expanding from there. Timestamps 00:00 – Intro 00:37 – 4 million views in 30 days 01:53 – Reels to ManyChat to newsletter funnel 03:31 – Tour of the Claude Code folder structure 05:02 – How the write script command works 06:29 – Why human-in-the-loop matters for content 07:38 – Inside the CLAUDE.md brain file 08:11 – Meet Patrick, Nick's ICP avatar 10:04 – Foundations file and "negativity always wins" 13:43 – Live generating a Claude Cowork script 15:44 – Testing three hooks with Instagram trial reels 18:48 – Most bare-bones version to start with 22:36 – Why ICP and brand voice are foundational 24:28 – The humanizer skill from Bader on GitHub 27:01 – Treating AI like a new employee 29:35 – Context beats prompting in 2026 31:13 – Where to find Nick Key Points Nick's short-form system drove ~4M views in 30 days and ~6,000 newsletter signups in 45 days for his AI consultancy — every video CTA pushes a lead magnet via a ManyChat flow that collects emails and hands off to an appointment setter. The whole system lives inside Claude Code as three skills: one writes scripts, one reviews them against a quality checklist, and one generates captions. Trigger them by typing things like "write script" in the terminal. The CLAUDE.md file is the brain. It holds the output format, writing rules, key principles, and a pointer to an ICP file built around an avatar named Patrick — a small-to-mid market business owner ($few hundred K to $15M, 2-50 staff) who has tried ChatGPT once or twice but doesn't know Claude Code. One of Nick's foundations is "negativity always wins" — the algorithm rewards a stronger emotional charge, but he warns against using it on every video or audiences pick up on it. He calls it in only when the angle fits. He tests three different hooks on the same body and CTA using Instagram trial reels, treats it like A/B testing titles and thumbnails on YouTube, and feeds the winners back into the system as analytics context. To kill AI tells like em-dashes, bullet points, and "it's not X, it's Y," Nick runs scripts through Bader's humanizer skill from GitHub. Corey adds a similar instruction in his agents.md to never use dashes. Treat Claude like a new employee, not a magic box. You wouldn't expect a hire to crush it on day one — you'd give them SOPs, business context, your website, and an ICP. Same playbook for building any Claude project, whether it's short-form, long-form, or LinkedIn posts. Bader's humanizer skill on GitHub - https://github.com/bader-research ManyChat for Instagram DM automation - https://manychat.com FIND ME ON SOCIAL X/Twitter: https://x.com/coreyganim Instagram: https://www.instagram.com/coreyganim/ LinkedIn: https://www.linkedin.com/in/coreyganim/ YouTube: https://www.youtube.com/@coreyganim FIND NICK ON SOCIAL YouTube: https://www.youtube.com/@nickpuru X: https://x.com/nickpuru LinkedIn: https://www.linkedin.com/in/nicholas-puruczky-113818198/