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Agentic Commerce Is A Protocol War. Here's Who's Fighting.
Description
What's really happening inside the agentic commerce protocol war?
The common story is that AI agents will just plug into existing checkout — but the reality is that six camps are fighting over who carries the responsibility when an agent spends your money.
In this video, I share the inside scoop on the six layers where AI agents, merchants, and payment networks are battling for control:
• Why ACP and UCP answer completely different merchant questions
• How AP2 and Stripe authorization create the agent permission layer
• What stablecoins and x402 unlock for machine-to-machine payments
• Where AWS Bedrock Agent Core fits as the governance runtime
Agentic commerce is the biggest internet economy shift since the 1990s — operators who understand the layers will shape it, and those who don't will get sidelined by it.
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