Episode Details

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Episode Description

This is episode 5 of a 5-part series with Jan-Cort Hoban, founder of Mr. Hoban’s Coffee Roastery in Germany. In this series of The Daily Coffee Pro Podcast by Map It Forward, we’ve been discussing the myth of being big in the coffee business and exploring whether leaner, more intentional businesses may actually be better positioned for the future of coffee.

In this final episode, Lee and Jan-Cort explore how business owners can practically begin running leaner businesses in an increasingly volatile economy.

The conversation moves beyond theory and into implementation—looking at downsizing, simplifying operations, reducing unnecessary overhead, and reconnecting with the original purpose behind building a coffee business.

Jan-Cort explains why many businesses may already be operating beyond what is financially or emotionally sustainable, and why now may be the right time to reassess whether growth is still serving the business or simply feeding ego and external expectations.

Lee and Jan-Cort also discuss the pressure being created by inflation, rising interest rates, geopolitical instability, coffee scarcity, and changing consumer behavior—and why operators who remain agile and connected to their communities may ultimately be better equipped to survive.

This episode is about taking back control of your business before external pressure takes that choice away from you.

Connect with Jan-Cort Hoban and Mr. Hoban’s Coffee Roastery here:

• https://www.instagram.com/mr.hobans/

• https://www.mrhoban.com/

If you found this episode valuable, make sure you’re subscribed to the podcast and follow along for the rest of this 5-part series. In the next episode, we explore how global geopolitics is impacting food supply chains.

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About Map It Forward

The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain.

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