Episode Details
Back to Episodes
Why IP and StoryTelling are Essential to Building a Brand in 2026
Published 1 month, 3 weeks ago
Description
In this episode of the GaryVee Audio Experience, I sit down with Omar from Near Mint Condition to discuss the most important project I’m working on: VFriends comics. I explain why storytelling is the ultimate foundation for any brand and why I’ve decided to dive deep into the world of comic books. I also dive deep into my personal creative process - from my original character doodles to "collaborative conviction" off-sites with industry legends like Jim Rugg and DJ Koffman.
You’ll learn about:
The Importance of Origin Stories for Brand Building
My Creative "Marvel Method" for VeeFriends