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Rams' Viral Draft Picks Announcement
Description
The Los Angeles Rams unleashed a viral sensation with their Friday movie spoof, featuring celebrities and players, to announce their 2026 draft picks. The video, filmed at the real Friday house, garnered 25 million views on X. The idea was born in 2021, with Lexi Vonderlieth and Jason Griffiths leading the project. The Rams cultural initiatives, like the Napoleon Dynamite-themed schedule release, have fans eagerly anticipating their moves. The team is now a cultural powerhouse, expanding their reach beyond the field.
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