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Ceres Tag with Shane White
Description
Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the Director of Business Development for American Cattlemen Media, and he sits down with Shane White with Ceres Tag.
Shane grew up on a cow-calf and seedstock operation in Wester Colorado. Educated at Colorado State University, Shane has been engaged in some facet of the beef supply chain his entire life.
Shane describes Ceres Tag as the world’s first direct-to-satellite animal intelligence system, using solar-powered, smart sensor ear tags equipped with a 3D accelerometer and geolocation capabilities. The tags continuously capture behavioral data such as minutes spent grazing, resting, ruminating, walking, and drinking. This information feeds into algorithms that estimate forage intake with approximately 95% accuracy by combining animal behavior, satellite geolocation, and NRCS grass-type data. The resulting insights allow producers to evaluate individual animal efficiency, such as how much forage it takes a cow to wean a given calf, and to make more precise genetic selection, culling, and management decisions based on real unit economics rather than decades-old assumptions like standard animal unit metrics.
The discussion also highlights the platform’s role in reproductive management. The ear tags automate estrus, calving alerts, and mounting scores, enabling producers to better time synchronization, avoid wasting expensive hormones and semen on poorly timed animals, and track return-to-estrus and predicted next estrus windows through intuitive dashboards. On the grazing side, Shane explains how integrating Ceres Tag data with range management software such as RangeView by INVU allows producers to combine biomass estimates with real-time utilization patterns. This supports more accurate stocking decisions, grazing rotations, and use of leased ground, which is increasingly important given high land prices and drought pressure.
Shane emphasizes that Ceres Tag operates as an open-platform, API-driven system compatible with multiple ranch management and range software solutions. Producers can choose and change software partners while retaining their historical data. He stresses that the goal is not to replace producer knowledge, but to provide unprecedented, peer-reviewed, externally validated data that helps ranchers improve efficiency, profitability, and ultimately the long-term viability and legacy of family ranch operations.
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