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Pankhuri Malhotra, University of Oklahoma – Finding Brand Alliances among Seemingly Unrelated PartnersPankhuri Malhotra, University of Oklahoma – Finding Brand Alliances among Seemingly Unrelated Partners
Published 3 years, 4 months ago
Description
What are those two doing together? Pankhuri Malhotra, assistant professor of marketing at the University of Oklahoma, applies this question to brands. Dr. Pankhuri is a computational social scientist with an interest in graph-based methods for improving and scaling marketing research. Her current research applies combined methods from marketing, network and data science for mining […]
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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org