Episode Details
Back to Episodes
Matthew Pittman, University of Tennessee – Twitter, Rebranding and Brand EquityMatthew Pittman, University of Tennessee – Twitter, Rebranding and Brand Equity
Published 2 years, 8 months ago
Description
Twitter’s rebranding as X has not gone well. Matthew Pittman, assistant professor in the Tombras school of advertising and public relations at the University of Tennessee-Knoxville, explores why. Matthew Pittman is an Assistant Professor in the Tombras School of Advertising and Public Relations at The University of Tennessee Knoxville. His research interests revolve around sustainability, […]
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org