Episode Details

Brendan Rice is CEO at Wodify, the all-in-one gym management platform that started in the CrossFit space and has spent the last several years evolving alongside the hybrid fitness boom. Brendan has been with Wodify for over eight years, has competed in Spartan races, HYROX, Ragnars, marathons, and ultras, and brings a genuinely balanced perspective on where the fitness industry has been and where it's heading.

How Wodify started in CrossFit and evolved into hybrid fitness

Why gym owners work harder than any other entrepreneur and where that breaks down

The no passion without profit problem and what technology actually solves

Retention as the number one KPI and why F45 is a cautionary tale

CrossFit affiliates, HYROX partnerships, and why it's not a betrayal of values

Tampa selling out in five minutes and what the demand signal means

Why no major gym brand has launched a competing fitness race format

The bootstrapped approach, no outside investment, long-term vision

What Wodify is doing at HYROX New York and affiliate popups and activations

HYROX sponsorship strategy and why naming rights weren't the play for Wodify