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OpenAI's AI Ads: Shopping in Chat
Description
OpenAI unveils new tool for ecommerce brands: ChatGPT now auto-generates sponsored ads from product catalogs, streamlining paid campaigns and integrating organic shopping tips. Partners like Criteo, Adobe, and Dentsu are testing it, with predictions of a 23.4% increase in AI-driven shopping this year. OpenAI also introduces cost-per-click options in the Ads Manager and rolls out Instant Checkout with Etsy and Shopify, aiming to make AI a seamless shopping companion without invasive tracking.
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