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From Electrician to CCO: What One Career Says About the Future of American Solar with David Reasenberg
Description
Welcome to Season 5, Episode 2 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.
Today we're joined by David Reasenberg, Chief Commercial Officer at Heliene, one of North America's premium solar module manufacturers. David's path to the C-suite is unlike almost any other you'll hear from painting trash cans as part of a school recycling programme in junior high, to becoming a licensed electrician, to installing solar on icy rooftops in Vermont, to founding his own e-commerce solar business, before building a career defined by rare tenure, loyalty, and relentless accountability across some of the industry's most respected organisations.
In this episode, we explore:
- How David's early environmental roots in 1990s California quietly shaped the career that followed
- The power of "compound judgment" and why staying in a role longer than most gives you an edge no job-hopper can buy
- How Heliene became one of the first US manufacturers to ship modules with full domestic content, and what that means for customers navigating today's policy landscape
- Why "responsiveness is a lost art" and the deceptively simple habits that separate great salespeople from average ones
- David's approach to hiring, referencing, and building high-performance commercial teams
- The role of AI in sales and why discipline will always beat cleverness
Whether you're in sales, renewable energy, or building a career with purpose, this episode is packed with hard-won lessons from someone who's done the work at every level of the industry.
Connect with David on LinkedIn
This podcast is brought to you by GS2 Partnership, the recruitment partner for ambitious, impact-led teams across energy, finance, and the built environment.
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