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Why Women Entrepreneurs Need To Protect Themselves, Not Just Their Business with Aimee Schalles of Jointly

Published 3 months, 3 weeks ago
Description

In this episode, Laura sits down with Aimee Schalles, co-founder of Jointly, to talk about one of the most important — and often avoided — conversations in relationships: legal protection.

From prenups to cohabitation agreements, this conversation breaks down why these discussions feel so uncomfortable, how to reframe them, and why they’re essential for protecting yourself — especially as a woman navigating modern relationships, finances, and family life. 

 

In this episode you will hear:

 01:23 — What Jointly is and why it was created 

 03:52 — Why this matters: real-life examples of separation and lack of protection 

 05:12 — Why prenup conversations feel “sticky” (and the common misconceptions) 

 06:27 — Power dynamics, financial protection, and women’s autonomy 

 07:25 — The importance of recognizing unpaid labour and sacrifices 

 08:48 — The mindset barrier: why women hesitate to bring this up 

 09:54 — How to start the conversation in a healthy, collaborative way 

 11:31 — Cohabitation vs. prenup: what’s the difference 

 12:34 — Why AI isn’t the solution for legal agreements 

 14:45 — What makes an agreement enforceable 

 16:41 — When and how you can create or update agreements 

 17:25 — Aimee’s life as a mom, lawyer, and founder 

 19:20 — Setting boundaries and building a business that fits your life 

 21:32 — The inspiration behind Jointly’s business model 

 23:15 — The future vision for Jointly 


Use code TMMB to receive 20% off Jointly prenuptial and cohabitation agreements.

Aimee's Links:

Website: jointly.ca

Instagram: https://www.instagram.com/jointly.ca

Facebook: https://www.facebook.com/jointlysolutions/


Join This Mother Means Business Community : www.thismothermeansbusiness.com/community

Laura's Links:
Website
Laura's Instagram
LinkedIn
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