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Nicole Buisson: Lightspeed Managing Director on the State of the Retail Industry report and the number of Kiwis preferring to shop in person
Published 1 month, 1 week ago
Description
Many Kiwis still prefer to shop locally and in person.
A survey of about 500 people by retail management platform Lightspeed has found almost eight in ten prefer shopping in store, rather than online.
About four in ten shop at independent local stores.
Lightspeed Managing Director Nicole Buisson told Mike Hosking consumers very much want the convenience of online shopping, but also the human connection or the ability to go and touch and feel a product in real life.
An example of this, she says, is when people check the availability of a product online before going into the store.
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