Episode Details

The FMCG Marketing Daily — May 14, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: The barcode was first scanned on a commercial product in 1974 on a pack of Wrigley's Juicy Fruit gum at a Marsh supermarket in Troy, Ohio — yet it took nearly a decade before most major U.S. retailers fully adopted the technology due to the $200,000+ cost of installing scanner systems. That single pack of gum is now on display at the Smithsonian.