Episode Details

Happy Female Founder Friday CEO’s and female entrepreneurs! This week I was joined by 𝐒𝐚𝐫𝐚𝐡 𝐓𝐚𝐥𝐛𝐞𝐫𝐭, the Co-founder of Sandbar marketing. Sarah and her husband are serial entrepreneurs, and in her latest endeavour, Sarah is on a mission to help business owners across North America find their voice.

Sarah has developed a highly successful copywriting process in which she combines ideal marketing language and behavior driven research to produce engaging, customer driven copy for everything from product descriptions, to websites, to social media. Sarah prides herself in being able to break down industry “lingo” into common language so that business owners can effectively draw in their customers and expand their business with compelling words and stories.

Sarah and I talked about the process of discovering your own style of 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 and why it’s important (especially for female leaders) to 𝐬𝐭𝐨𝐩 “𝐡𝐢𝐝𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐡𝐚𝐝𝐨𝐰𝐬”. Sarah provided tremendous insight into her own journey, and how she came to recognize that she could not be an effective leader until she took the time to reflect on her “𝐥𝐨𝐧𝐠 𝐭𝐞𝐫𝐦 𝐯𝐢𝐬𝐢𝐨𝐧”. You do not want to miss this fantastic discussion on leadership, making time for reflection, and 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐯𝐨𝐢𝐜𝐞.

𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐒𝐚𝐫𝐚𝐡 & 𝐒𝐚𝐧𝐝𝐛𝐚𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠!

𝐒𝐚𝐫𝐚𝐡’𝐬 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: https://sarahtalbert.com/

𝐒𝐚𝐧𝐝𝐛𝐚𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 (𝐖𝐞𝐛𝐬𝐢𝐭𝐞): https://sandbarmarketingllc.com/

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The People Side of Business is the podcast for female founders and business owners who are leading teams and growing businesses.

Hosted by Lindsay White, Leadership Coach, Team Leadership Strategist, and Fractional HR Expert, this show delivers practical leadership strategies, real-world people solutions, and honest conversations about the challenges of leading a team.

From employee performance issues and difficult conversations to hiring, accountability, workplace culture, and team growth, each episode is designed to help you lead, manage, and scale your team as a founder.

If you're ready to become a more confident leader, make better people decisions, and build a stronger, higher-performing team, you're in the right place.

Learn more at highvoltageleadership.ca, connect on Instagram @highvoltleadership, or find Lindsay White on LinkedIn.

The people side of business isn't separate from growth. The people side of business is the business.