Episode Details

In this episode, I talk about:

• Why I often don’t use hashtags in my Instagram captions

• What a CTA really is — and how sometimes there’s one even when it doesn’t look like it

• How Instagram is shifting towards becoming a searchable platform, much like TikTok

• The importance of using natural, relevant keywords within your content instead of forcing them in

• The benefit of focusing on content that mirrors the language your audience is already using

• How to save time and make caption writing easier with my free custom GPT caption creator tool

• A simple prompt to use in ChatGPT to find the best keywords for your niche

• A reminder that social media trends evolve because audience behaviour evolves — and how to adapt

Welcome to The Social Cottage with me, Gemma, where I give you the no-fluff advice and tips to help you grow your Instagram and sell more of your offers daily.

We'll be talking creating content more easily and in less time, building real authority as an expert in your space and getting your offers in front of the right people online so that you can live more of your life offline. 

Quick links

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You can join my Planting the Seeds prompts subscription here.