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Minister Patricia De Lille Opening Remarks at African Toursim Ministers Panel Discussion.mp3
Published 1 month ago
Description
As the global tourism landscape evolves, digitalisation is becoming a critical driver of growth competitiveness and visitor experience. Minister Patricia De Lille has led a panel discussion with other African Tourism Ministers exploring how the tourism sector can harness technology to unlock new opportunities through digital marketing to reach and engage global travellers , digital visa systems to improve seamless travel, and data-driven digital tools that support smarter decision-making and destination management.