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JobsWorth - Cassie Strickland and Dominic Foster- They Built the Kind of Gym They Couldn’t Find
Description
This week on JobsWorth, I’m joined by Cassie Strickland and Dominic Foster, personal trainers and co-owners of Studio Athletica.
What makes this conversation interesting is that neither of them fit the stereotype people often associate with the fitness industry.
Cassie admits she actively avoided PE at school, while Dominic describes himself as “bang average” at sport before stumbling into fitness after nearly being kicked out of school.
Together, they’ve gone on to build Studio Athletica… a training space designed for people who don’t feel comfortable in traditional gyms.
We talk about the reality of working in the fitness industry, the surprisingly low barrier to entry, and why most people only survive in it long term if they genuinely care about helping others. We also get into gym-timidation (yep, you read that right), the pressure PTs feel to “look the part,” and the lessons they learned from working in some very questionable gyms along the way.
Cassie also shares the story of opening her first dream studio… and losing it almost immediately because of a hidden basement beneath the floor.
Please enjoy… Cassie and Dom.
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