Episode Details

Mark Dvoroznak, CEO and co-founder of BASE Sports Group, joined the Sports Business Leaders Podcast to discuss building a data-driven sponsorship company focused on the massive youth sports ecosystem.

BASE Sports Group has quickly become a leader in youth sports sponsorships, helping brands like Papa John’s, PRIME Hydration, DUDE Wipes, the U.S. Army, and Floyd’s Barbershop connect with families across more than 300 events, 26 sports, and 40+ states. Through its tech-enabled platform and nationwide network, BASE reaches over 25 million consumers in the youth and amateur sports market.

In this episode, Mark shares the story behind BASE’s rapid growth, the evolution of sponsorship sales in youth sports, and how brands are using data, onsite activations, and community engagement to drive measurable ROI. The conversation also covers fundraising, scaling a sports business, profitability, private equity entering youth sports, and where the industry is headed next.