Episode Details

Kira Shishkin is the CEO and founder of Informed.now — a news-by-SMS service that sends you one text per day covering what actually changed the world in the last 24 hours. No ads. No bias. No storytelling. Just primary sources, direct quotes, and a link so you can read the original yourself.

Kira grew up in Ukraine, came of age in Israel, and built this company after watching both countries get torn apart by information warfare. He knows what happens when people can't trust what they're reading — and he built something to fix it.

We got into: why American news is designed to exhaust and trigger you; how Informed.now sources directly from government agencies; why they link to the actual PDF instead of a story about the PDF; what today's top stories were (OPEC output increases, China blocking US sanctions on Iran oil traders, Vietnam getting flagged for IP theft); how real humans — not bots — answer your follow-up texts; and why the only way to keep news unbiased is to make the reader the client, not the advertiser.

Try it → informed.now

TIMESTAMPS:

0:00 — Intro — who is Kira Shishkin and what is Informed.now?

1:45 — Why reading the news in America has become exhausting

3:10 — How it works: one SMS per day, primary sources only

5:20 — Why they link directly to the source — and why no one else does

7:30 — The UN, the White House, and healthy skepticism of primary sources

10:15 — Facts vs. storytelling — why Informed.now doesn't tell you what to think

13:40 — How they decide what makes the cut: the significance filter

16:55 — Today's top stories live: OPEC output, China-Iran oil, Vietnam IP

20:10 — The two-way SMS — real humans, not chatbots

24:30 — Lou suggests FOIA requests — Kira puts it on the roadmap

27:15 — What to do when there are no primary sources (war reporting)

30:40 — Growing up in Ukraine and Israel — information warfare up close

34:20 — AI-generated war images, radicalization, and the social media echo chamber

37:50 — Kira's background: think tanks, TurboTax, private equity, crypto

41:10 — The business model: reader-funded, no ads, no investors, profitable

44:00 — Outro and where to find Informed.now

Watch full episodes on YouTube → https://www.youtube.com/watch?v=J4Vb53s4I0A&list=PLb5trMQQvT077-L1roE0iZyAgT4dD4EtJ

Listen on Apple Podcasts → https://podcasts.apple.com/us/podcast/the-lou-perez-podcast/id1535032081

Listen on Spotify → https://open.spotify.com/show/2KAtC7eFS3NHWMZp2UgMVU

 Lou's book — That Joke Isn't Funny Anymore: https://amzn.to/3VhFa1r

 TheLouPerez.com |  info@thelouperez.com

 Newsletter: https://substack.com/@louperez

#MediaBias #UnbiasedNews #InformedNow #KiraShishkin #NewsLiteracy #FakeNews #MediaCriticism #LouPerezPodcast #LionsOfLiberty

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