Episode Details

Most agency owners are building strategy with half the information. This episode fixes that.

In this episode of The After Brief, Lucy sits down with Presli Jenkins, who has coached hundreds of Lucky Girl Social clients over the past four years, to talk about the one habit that separates agencies who get results from the ones who get blamed for not delivering them: asking questions.

Clients don't walk in with problems. They walk in with solutions. And if you're just executing what they ask for without digging into why, you're playing darts blind.

In this episode, we dive into:

• Why treating client requests as direction (instead of data) is killing your retention
• The "100,000 followers" trap and how to redirect it without losing the client
• How to ask about revenue, budgets, and goals without making it weird
• Why the best sales calls are built on questions, not pitches
• What actually happened when one of our girls got a "we need to pause" email and went Nancy Drew before panicking
• How curiosity leads to upsells, longer contracts, and more referrals

If your clients are ending contracts early, not getting results, or questioning your value, the fix probably starts before the work does.

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