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Reddit is everywhere right now — but the rules of how to actually show up there without getting your account nuked? Nobody agrees. In this episode, Cassie sits down with Carl Peterson, co-founder of RankGood.ai, to talk about what's actually working for AI search visibility in community-led platforms — and what's getting brands banned.

Carl spent a decade building an audience of nearly 600,000 people and driving tens of millions in organic sales before partnering with Alex Fries to build RankGood, a mention tracker that shows brands exactly where their audience is, what they're talking about, and how to enter those conversations across Reddit, Quora, Facebook groups, and LLM citations.

In this conversation, Carl and Cassie unpack the right and very wrong ways to do Reddit marketing in 2026, why on-page SEO still matters (even if everyone is panicking about it), and the under-the-radar platform most marketers are sleeping on right now.

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com