Episode Details

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      Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.  

     Sean D’Souza, founder of Psycho Tactics, helps businesses develop marketing strategies based on the psychology of buyers. Sean explains his view of how a buyer’s decision boils down to a combination of risk and like. Simply listening, observing and putting yourself in another’s shoes are the keys to finding the sweet spot. 

     In this episode of Making It, Sean pieces together his own journey from writer to cartoonist to marketing strategist and the influences that shaped his path. Not only have Sean’s entrepreneurial goals evolved, so has his view of what it means to make it. For Sean, making it is a never-ending process that continually evolves.  While he still believes that the mark of success is having the resources and time to live on your own terms, he also feels that as a successful entrepreneur, you never really make it - you just keep making it.

“We tend to think that people are unpredictable, but people have very few things that they are looking for.”

– Sean D’Souza

Sean D’Souza is the founder of Psycho Tactics. Sean was taught early in life that education requires deconstruction. When you run into something that’s complex, you have to break it down into tiny components and then reassemble them to gain mastery in any subject. After reading Good to Great by Jim Collins, Sean decided he wanted to master deconstructing complex topics. He had been an entrepreneur since college and knew that building his own business was his chosen path. Sean leveraged his keen interest in and studies of psychology together with his ability to dissect and reassemble and set out to answer the toughest marketing questions: Why people buy and why they don’t. 

For nearly two decades, Sean has been answering these questions for clients all over the world through speaking events, workshops, consulting and courses. Sean’s normal work day begins when the clock strikes four. He says it’s the best part of the morning, and it helps him focus on the nitty-gritty of the human brain and why it does what it does. Sean is as much respected by his clients for his integrity as he is for the results he helps clients achieve. Psychotactics Philosophy—Care, Guidance and Protection.

Resources or websites mentioned in this episode:

Mirasee 

Sean’s website Psycho Tactics

Sean’s Twitter

Sean’s Podcast

Credits:

Guest – Sean D'Souza

Associate producer – Danny Bermant

Producer – Cynthia Lamb

Executive producer – Danny Iny

Assembled by – Geoff Govertsen

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production by Post Office Sound

Music soundscape: Chad Michael Snavely

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Music and SFX credits: 

• Track Title: The Sunniest Kids

Artist Name(s): Rhythm Scott

Writer Name: Scott Roush

Publisher Name: