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Why Humans of Agriculture Is Moving Into Recruitment, And What It Means for Ag
Description
In this episode of Humans of Agriculture, Oli Le Lievre shares a very different kind of conversation, part late-night reflection, part Instagram live announcement, as he opens up about a major shift happening at Humans of Agriculture.
Parlty recorded at 2am and continued via an Instagram Live, this episode captures a raw and honest moment behind the scenes at Humans of Agriculture. Oli takes listeners through the evolution of the business over the past seven years, the challenges of building a sustainable model through storytelling alone, and the decision to step fully into recruitment.
It’s a conversation about growth, discomfort, and backing a new direction, not because it’s easy, but because it’s necessary.
This episode is about taking action, building something sustainable, and redefining how agriculture attracts its next generation of talent.
Key insights from the conversation:
- Evolution of Humans of Agriculture into a recruitment platform
- The importance of storytelling and community in agriculture
- Strategies for attracting and showcasing talent in ag
- The role of video content and social media in recruitment
- Future vision for Humans of Agriculture and industry impact
Chapters:
00:00 Introduction: Oli's Wake-Up Call
00:29 The Business Evolution at Humans of Agriculture
01:26 Building a Stronger Foundation with New Team Members
02:19 Humans of Agriculture as a Recruitment Business
03:42 Sharing the Exciting New Chapter
04:12 The Sector's Opportunities and Challenges
05:08 The Next Evolution in Agriculture Storytelling
06:07 Why Recruitment Is the Future for Humans of Ag
07:35 The Power of Content and Community in Recruitment
09:01 Why Now Is the Right Time for Recruitment Focus
09:57 Using Video Content to Promote Jobs and Culture
11:25 The Impact of Authentic Content on Talent Attraction
13:21 Backing the Recruitment Strategy
14:16 Vision for the Next 10 Years in Agriculture
15:15 The Importance of Sharing Opportunities and Stories
16:13 Conclusion: Staying Committed to the Journey