Episode Details

The FMCG Marketing Daily — May 12, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99 rotisserie chicken loses the company roughly $40 million annually, but they've kept the same price since 2009—and even built a $450 million Nebraska poultry complex in 2019 just to maintain that price point. The loss leader is so strategically sacred that when a manager suggested raising it, the CFO reportedly said 'I will kill you.'