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#212 - The Lawn Care Lie: Why Cutting More Lawns Is Killing Your Business
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You've seen the posts: "I cut 40 lawns today." And somewhere along the way, you started believing that's the goal. In this Turf Nerds on Turf's Up Radio episode, Evan and Greg get real about the lie that's quietly burning out solo lawn care operators. The idea that more lawns equals more success. They break down why building margin into your schedule is the smartest business move you're not making, how the 4-day work week changed everything, and why your identity shouldn't be tied to a cut count. Plus: a $90/hr upsell hiding in plain sight, the new Kawasaki EFI engine that thinks for itself, and why that landscaper didn't call you back.
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