Episode Details

Most therapists who own group practices think more revenue means taking on more clients themselves. Jason Marx proved that completely wrong. In this episode, I sit down with Jason to share how growing a group therapy practice to consistent 20K months required him to do less clinical work and more CEO work.

We talk about why he rebranded mid-growth, what happened when he stopped putting his own name on the practice, and the Five Guys french fry analogy that completely changed how he thinks about client experience (before anyone even books a session). Jason also shares something I rarely hear group practice owners admit out loud—he had no idea what he was doing and he told his first clinician exactly that.

When Jason joined Liberated Business in June 2025 he was still finishing his doctorate and figuring things out as he went. Six months later he hit his first 20K month. If you’ve been telling yourself you will grow your group therapy practice "later" or once the timing is right, Jason’s story will challenge that in the best way.

More about Jason Marx:

Dr. Jason Marx is a Psychologist and Licensed Clinical Social Worker practicing in both California and NYC where he owns Midtown NYC Therapists, a boutique out of network group practice. He is Jungian and psychodynamically oriented in his approach, working to help patients foster an authentic experience of being and discovery. Dr. Marx has experience working in severe mental health, community mental health, the Brooklyn VA Hospital Outpatient Mental Health Clinic, outpatient substance abuse with sex offenders on parole, child and family psychoanalysis, individual and couples psychoanalysis, group psychotherapy, private practice, and group private practices.

Topics covered on Growing a Group Therapy Practice:

1. The arbitrary barriers you set for yourself are what’s actually slowing down the growth of your group therapy practice
2. Your group therapy practice should not have your name on it and what changes psychologically when you remove it
3. The Five Guys french fry strategy and how it applies to your client experience before anyone even picks up the phone
4. How Jason went from "I have no idea what I'm doing" to consistent 20K months without exploiting himself through the process
5. Growing a group therapy practice means shrinking your own caseload not expanding it
6. Rebranding in the middle of Jason's journey gave him more freedom, better boundaries, and a group therapy practice he actually enjoys running

Resources from this episode:

• Liberated Business: www.thebadtherapist.coach/liberatedbusiness
• Building a StoryBrand by Donald Miller

Connect with Jason Marx:

• Website: midtownnyctherapists.com
• Instagram: @midtownnyctherapists

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: