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TCU & Four Sixes Ranch: Western Lifestyle Brand Boom
Description
Texas Christian University partners with Taylor Sheridans Four Sixes Ranch to revamp brand image, leveraging student talent from fashion merchandising. The collaboration aims to transform the ranch into a premium lifestyle brand, blending history and modern design. Early results show significant sales growth, with student-designed products selling out quickly. The partnership strengthens ties between the university, ranch, and Fort Worth, creating a lasting brand story that resonates nationwide.
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