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How the ABC lost out on Bluey's millions
Description
If you've got kids in your life, there's a decent chance you can hum the Bluey theme song right now. The Brisbane-made show about a family of Blue Heelers has become one of the biggest kids shows in history, with a feature film coming to cinemas in 2027.
But here's the thing: most of the money from it isn't coming back to Australia. On today's podcast, we're breaking down the deal that sees Bluey's millions flow overseas, and why the ABC is now openly saying it got it wrong.
Hosts: Elliot Lawry and Emma Gillespie
Producer: Rosa Bowden
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