Episode Details

In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why the old ways of generating leads are dead and how you need to adapt to modern buying behaviours to keep your sales pipeline full.

Generating leads isn't about slapping an ad in the Yellow Pages anymore. Today's buyers are doing their research, reading reviews, and watching videos long before they ever speak to you. Ben and David share how buying systems have evolved, why building "know, like, and trust" looks completely different now, and how to use Google's 7-11-4 rule to your advantage.

Whether you are comfortable on camera or prefer to hide behind the scenes, this episode is packed with practical tips to build effective lead magnets and leverage new tech to attract your ideal customers. If you are tired of watching leads dry up, this episode will challenge you to revamp your marketing engine.

Episode Highlights:

00:00 - Welcome to the Max Your Business Podcast

03:21 - Why lead generation is the vital first machine of your business conveyor belt

04:45 - How human buying behaviour has drastically changed over the last 20 years

09:27 - The one thing that hasn't changed: people still buy from people they know, like, and trust

13:42 - Breaking down Google's 7-11-4 research and what it means for your marketing

15:50 - What actually makes a good lead magnet and how to use it right

18:11 - Where to get the free Lead Magnet Workbook

21:31 - How to use video for marketing even if you hate being on camera

26:05 - Leveraging AI tools to make content creation dead simple

30:40 - Why you must demonstrate the "transformation" your customer will experience

Key Takeaways:

• The 7-11-4 Rule: On average, a buyer needs 7 hours of engagement, 11 touchpoints, across 4 different locations before making a decision. Plan your content accordingly.

• Trust is Still King: The medium has changed, but the fundamental need for buyers to know, like, and trust you hasn't. Your online presence needs to build that rapport.

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