Episode Details

Building and Running a Highly Engaged Community 👥| Catherine Walker aka OG

Season 3 Episode 102 Published 5 years, 10 months ago

Today I’m speaking with Catherine Walker Community Manager at Xero

In this episode, we talk about . . .

How writing a thesis on the viability of organising information on the internet as part of her Master of Library and Information Studies was a solid foundation for her Community Managers role.
As one of Xero’s earliest employees, realising people were deciding whether to buy Xero over social media and jumping in to respond
What the day to day role of a community manager looks like
Advice for accountants and bookkeepers interacting on social media
Inspirational and funny stories of people Catherine’s met thru the community
Diffusing situations and dealing with negative energy on social media

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