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Olive Press Shutdown: Industry Faces Challenges
Description
The Olive Press, a Wairarapa olive operation, is closing after 27 years, leaving the industry in turmoil. Director Rod Lingar criticizes Olives New Zealand for lack of growth plans and marketing. Emma Glover, Olives New Zealand exec, downplays the situation, assuring support for affected growers. The group, representing over half of New Zealands commercial olive growers, is developing a new strategy to capitalize on growing demand for their top-quality extra virgin olive oil.
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