Episode Details

Country Crest, Irelands leading potato and onion supplier, has transformed from a family homestead to a powerhouse with over 400 staff and processing plants. Despite challenges like sky-high interest rates and competition from imports, theyve thrived by focusing on premium packs and securing deals with major chains. However, the industry faces a shortage of young workers and squeezed margins due to rising costs and wage increases. Country Crest is combating these issues by pursuing energy independence and proving that Irish vegetables have demand, but growers need guaranteed margins to survive.

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