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Your Sales Team Have Never Heard Your Podcast (And It's Costing You)
Description
If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.
That sounds absurd. And yet it's almost universal.
Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast.
In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago.
Whether you're a founder, a CMO, or a sales leader wondering why your expert positioning isn't converting — this episode will change how you think about what your podcast is actually for.
Useful links
Podknows Website https://podknows.co.uk
B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic
Podcast Audits https://podknows.co.uk/audits
Send a voice note or question https://podknows.co.uk/feedback
Timestamped chapters
00:00 The fantasy inbound call
01:51 The podcast sales crime scene
03:54 Why marketing and sales missed each other
05:19 The meeting that never happens
06:37 What good looks like on a sales call
08:39 Your 10-minute podcast deployment playbook
10:40 Founder FAQ: Fred Copestake on sales vs. marketing
15:31 Quick tip: when to ask for a follow
Mentioned in this episode:
Learn More About Podknows Podcasting
We're at https://podknows.co.uk/