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"An AFFORDABLE Premium Experience" - Starbucks CEO's TONE DEAF Defense Of $9 Coffee

"An AFFORDABLE Premium Experience" - Starbucks CEO's TONE DEAF Defense Of $9 Coffee

Published 1 month, 2 weeks ago
Description

Patrick Bet David plays Starbucks CEO Brian Niccol’s viral interview where he says a 9 dollar visit “does feel like you are splurging” and that his job is to make that feel worth it, then debates whether this is arrogant during high inflation or just honest premium positioning.

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