Episode Details

Are you tired of opening your DMs or WhatsApp only to see messages that look "unserious" or "unprofessional"?

If your immediate reaction is to just throw a prepackaged price list or a PDF proposal at them with the attitude of "if they're serious, theyll call back," then you need to listen closely. You are leaving a lot of money on the table. 

In this episode, we dive into the process of qualification - the framework for deciding which interactions, messages, and meetings are actually worth your time. Using the fictional case study of Funmi, a top-tier brand specialist, we explore how easy it is to fall for the "Small Boy" bias.

We discuss:

 The Power of the Phone Call: How a 2-3 minute conversation can reveal if a prospect is a "person of straw" or a golden opportunity.

 Price Ranges vs. Fixed Lists: Why you should use ranges (e.g., "25 million to 15 million") to test budgets and watch for body language instead of just scaring people off.

 The Referral Network: Why you should never be a snob. Even if someone is a "small boy" today, referring them to a trusted protege builds a loyal network that brings big deals back to you later.

If you want a 15-minute sales audit or need help looking at your business processes, don't be shy WhatsApp me at 08064662140.