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Most Small Carriers Sound the Same — And That’s the Problem | The Long Haul
Published 5 months, 1 week ago
Description
Many small carriers think they have a driver problem.
They don’t.
They have a messaging problem… a positioning problem… and a clarity problem.
In this episode of The Long Haul Podcast, Adam sits down with Elijah Cramer — who built his career inside driver recruiting before moving into tech and working directly with carriers to improve hiring and retention
This conversation breaks down:
- Why driver recruiting is still broken for small fleets
- What drivers actually care about vs what carriers think they care about
- Why “we treat drivers like family” isn’t working anymore
- How small fleets can compete without big budgets
- And how to fix your hiring problem without wasting money
If you’re struggling to hire or keep drivers… this one is going to challenge how you think.
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