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This week, three updates from Google and OpenAI quietly told us the same thing: the web isn't just for humans anymore.

Cassie breaks down what marketers and founders need to know about:

• Google's new web.dev guidance telling developers to build websites for AI agents (and why it matters even if you're not a developer)
• OpenAI rolling out GPT-5.5 Instant as the new default ChatGPT model, with 52% fewer hallucinations and deeper personal context
• Google's five updates to AI Overviews and AI Mode that make personal authority and creator names more visible inside AI-generated answers

If you've been wondering whether AI search optimization is just SEO with a different name, this episode is the answer. The playbook hasn't changed. What's changed is who's reading the page.

If you're listening to this and thinking I need someone to lead this for me, that's what I do.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Let’s connect:

LinkedIn → Cassie Clark | AI Search Visibility Consultant
Website → https://cassieclarkmarketing.com