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Jaimie Skultety on Niche Clarity, Authentic Marketing, and Building Aligned Coaching Businesses
Description
In this episode of the podcast, Priya Sudarsanam speaks with Jaimie Skultety, founder of Upscale Your Business, about what it really takes to build and scale a coaching business in a way that feels aligned and sustainable.
Jaimie shares her journey from a long corporate career to becoming a virtual assistant and eventually stepping into the coaching and business strategy space. She breaks down why so many coaches struggle with growth, often due to unclear positioning and trying to serve too broad an audience.
The conversation explores the importance of defining a clear niche, understanding your ideal client, and building a client journey that moves beyond hourly work into transformation-based offers. Jaimie also introduces her WIO framework warm, engage, educate, offer as a relationship-first approach to outreach and marketing.
Throughout the episode, she emphasizes authenticity, human connection, and validation before building offers, encouraging coaches to slow down and focus on alignment, clarity, and trust-based growth strategies.