Episode Details

TikTok Voice Actor Sparks Viral Campaign to Buy Spirit Airlines

Hunter Peterson, a TikTok voice actor, initiated a viral movement to purchase Spirit Airlines through a crowd-owned cooperative style. The campaign gained traction, with over 133,000 pledges totaling $132 million, averaging $989 per pledge. The initiative, modeled after the Green Bay Packers fan ownership, aims to give equal votes per pledge but scale profits based on buy-in. The campaign has faced scam copycats, but the legitimate sites are letsbuyspirit.com and letsbuyspiritair.com. The grassroots effort seeks to reshape how brands are saved.

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